Cvent: UX Leader in B2B Event Technology
How I led design strategy, systems thinking, and team growth
Leading UX for Cvent’s Mobile Events
#1
Best-Selling B2B Events App on iOS & Android
$3.3M
Accounts Retained
50%
Call Support Time Reduction
30-45%
Annual Growth with Millions of Users
My Role & Leadership
Product Design Manager
Led design strategy and managed a team of five Product Designers, focusing on enterprise UX, user growth, and scalable systems.
Cross-Functional Leadership
Partnered with PMs, developers, and executives to deliver high-impact initiatives:
Full mobile & web platform redesigns
Speaker Q&A and engagement features
Login/signup flow & account recovery overhaul
Cross-product UX alignment and design systems
Analytics-driven iterations and A/B testing
Data driven success metrics
Team & Design Culture
Mentored designers, led hiring and promotions, and co-founded Cvent’s Global UX Leadership Team.
Co-led WCAG 2.0 accessibility adoption
Established UX standards across global teams
Advocated for inclusive, scalable systems
Strengthened collaboration across time zones
Advanced UX maturity through aligned teams, processes, and research
Quick Overview Cvent
Cvent is a B2B SaaS leader in event management technology, supporting thousands of conferences and meetings each year. Their mobile and web tools help planners manage content, branding, and attendee engagement at scale.
As Product Design Manager for CrowdCompass and EventCenter, I helped shape a platform used by millions of users annually, delivering customizable, white-labeled experiences for enterprise clients.
See more at Cvent’s Website for their Mobile Events App.
The Challenge
Cvent served a complex mix of B2B users—event planners, sponsors, speakers, and attendees—all with distinct goals and workflows. As usage scaled across enterprise clients and company acquisitions, the platform faced growing UX challenges that risked friction, churn, and costly support overhead.
User Pain Points
Navigating event content, schedules, and networking tools was inconsistent and unintuitive
Clunky login flows and poor password recovery led to support calls and lost accounts
Conference-goers struggled with connectivity, content overload, and lack of personalization
Fragmented experiences between products (e.g., planner’s app builder tool vs event marketing tool)
Product & Business Pressures
Redesigns had to support extensive white-label branding
Sales and Product Management prioritized feature add-ons over UX quality
UX quality varied widely across enterprise releases, with limited visibility into customer pain points
Support teams were overwhelmed by issues that could be resolved through better design
Stakeholders required scalable solutions without disrupting live events or timelines
Design Culture & Influence
Global Leadership
As a founding member of Cvent’s Global UX Leadership Team, I helped scale design maturity across a fast-growing organization. We addressed inconsistencies across siloed products by defining job roles, career paths, design systems, and shared UX operations—laying the foundation for a unified, enterprise-wide UX Department.
Design-Led Facilitation
I created a culture of shared ownership through hands-on workshops and “design studio” sessions, where designers, product managers, engineers, marketing, and customer support sketched solutions side-by-side. This collaborative process built alignment early and reduced rework downstream.
To prevent design intent from being misrepresented, I implemented a “Designers Present Designs” policy—ensuring designers had a voice in key meetings and could directly share rationale, context, and tradeoffs with stakeholders.
Design Approach & Impact
Data-Driven UX
Embedded with analytics and research teams to drive iterative improvements
Up-skilled Product Designers to conduct user research, closing a resource gap
Used quantitative and qualitative data to prioritize redesigns (e.g., login flow, reducing support burden)
Example impact: 116% increase in login rates → $3.3M in retained accounts
Design Thinking in Action
At Cvent, I used collaborative models to bring clarity to complex design challenges—aligning teams around user needs, business goals, and scalable solutions. Each diagram integrated insights from stakeholders, research, and analytics, becoming a shared reference point for prioritization and decision-making.
Mental Models
Mapped user behavior and expectations across tools to uncover gaps and unify platform strategy.
User Journeys
Visualized the full planner and attendee experience to identify pain points and prioritize improvements across touchpoints.
Process Diagrams
Standardized design workflows across teams—ensuring consistent practices from research to delivery.
Accessibility
As co-lead of Cvent's accessibility efforts, I helped launch our Section 508 and WCAG 2.0 compliance initiatives. This included leading a multi-functional gap assessment team and supporting developer training. We formalized accessibility as a core UX pillar—driving inclusive design across mobile and web.
To ensure inclusive design wasn't just theoretical, I reached out to a local organization for the blind and conducted multiple usability sessions with visually impaired participants. Their feedback directly shaped improvements to navigation, focus states, and screen reader support across our mobile and web platforms.
We formalized accessibility as a core UX pillar—embedding it into our process and elevating the user experience for all.
Outcomes
Cvent’s mobile event planning UX transformed from a fragmented experience into a cohesive, scalable addition to the Cvent B2B platform suite—supported by a growing design team, embedded research, and a maturing global UX org.
Became the strategic partner to the new VP of Product Design at Cvent’s global headquarters, shaping UX processes and strategy.
Co-organized Cvent’s annual conference UX Booth, driving company-wide visibility for design and research
Established cross-functional rituals and design presentations that improved collaboration, trust, and delivery speed
Embedded accessibility and inclusion into every stage of the design process
Scaled UX systems and practices across dozens of enterprise tools
Laid the foundation for consistent, user-centered innovation across Cvent’s event technology suite