Services Overview

Farley Design Leadership

Design Leadership for Complex, Human-Centered Systems

I help organizations bridge product strategy, design, and AI to deliver experiences that are intuitive, measurable, and safe.

With nearly two decades leading UX, research, and front-end engineering, I guide teams from vision through validation—turning technical complexity into clarity and impact.

3 FDA clearances for surgical guidance • Enterprise UX and platform integration • AI-enabled products ✨

Let's Work Together

1. Strategy & Leadership

Aligning vision, teams, and outcomes

I connect design, product, and engineering around shared goals—defining UX strategies that translate business objectives into user-centered execution. My approach balances creativity, feasibility, and measurable results.

What this includes:

  • Defining UX vision, principles, and strategy across the product lifecycle

  • Facilitating roadmap and prioritization workshops

  • Leading AI-first product and UX strategy discussions ✨

  • Mentoring design and engineering teams in systems thinking and storytelling

  • Partnering with executives to guide trade-offs and release decisions

2. Research & Insight

Turning evidence into direction

Every strong product begins with understanding people and context. I design research programs that uncover real needs and translate findings into strategy—combining traditional methods with AI-accelerated synthesis and metrics tracking.

What this includes:

  • Defining research priorities aligned with product risk and opportunity

  • Leading contextual, usability, and competitive studies to uncover user needs

  • Synthesizing insights and sentiment into personas, design principles, and roadmap guidance

  • Tracking UX metrics tied to adoption, efficiency, and satisfaction

  • Using AI responsibly for faster synthesis and pattern discovery ✨

3. Design & Prototyping

Making ideas tangible early — transforming uncertainty into evidence

I help teams move from concept to clarity—visualizing workflows, testing assumptions, and iterating quickly to de-risk investment. My approach blends design systems thinking with hands-on experimentation and emerging creative technologies.

What this includes:

  • Creating user flows, wireframes, and interactive prototypes to explore ideas early

  • Bridging hardware and software through rapid physical and digital builds

  • Practicing vibe coding—expressing motion, mood, and feel through live code ✨

  • Developing intelligent, data-driven experiences that connect to native libraries, APIs, and large language models (e.g., camera, sensors, mapping, or conversational AI) ✨

  • Facilitating collaborative reviews that connect design intent to user and business outcomes

4. Innovation & Emerging Tech

Exploring what’s next—responsibly

I guide early-stage explorations that pair new technology with real user value, helping organizations innovate with purpose and accountability. My work blends creativity, prototyping, and ethical AI practice.

What this includes:

  • Leading discovery sprints and creative experimentation efforts

  • Evaluating emerging technologies and AI opportunities through a human-centered, ethical lens ✨

  • Making abstract ideas tangible through 3D, AR, and interactive prototypes

  • Translating experimental work into actionable, measurable outcomes

  • Balancing experimentation with engineering rigor—guiding teams from rapid prototypes to scalable, performanc, and testable systems

5. Collaboration & Delivery

Building together, delivering with confidence

Cross-functional collaboration is where strategy becomes delivery. I drive alignment across teams to ensure usability, quality, and compliance from concept through release.

What this includes:

  • Partnering with engineering and QA to embed usability and risk mitigation throughout builds

  • Leading design reviews and working sessions that drive clarity

  • Verifying implemented designs through UX QA and hands-on testing

  • Supporting traceable UX documentation in regulated or high-risk domains

  • Helping teams navigate change calmly and adapt to shifting priorities

6. Communication & Storytelling

Translating complexity into clarity

Design leadership relies on communication as much as craft. I help teams articulate ideas, share progress early, and align stakeholders around clear, human-centered goals.

What this includes:

  • Creating clear, visual narratives for technical and executive audiences

  • Building shared ownership through transparent communication

  • Advocating for inclusive, transparent, and human-centered design decisions

  • Communicating AI capabilities and limits clearly to build trust

7. Engagement Models

Flexible partnerships to meet your goals

I adapt to the needs and maturity of your organization—whether you need short-term strategy, embedded leadership, or targeted project support across UX, product, and engineering.

Options:

  • Advisory Partner: Strategic UX and product alignment, design process refinement, and roadmap guidance

  • Fractional Leadership: Interim Head of UX or Product Design leadership

  • Embedded Projects: Focused support for research, prototyping, or innovation initiatives

Let’s talk about your goals

Whether guiding a team, a roadmap, or a prototype, I help organizations make complex systems feel clear, usable, and human.”

Contact me