Services Overview

Farley Design Leadership

Design Leadership for Complex, Human-Centered Systems

I partner with product and engineering leaders to bridge the gap between vision and execution—aligning UX, research, and technology strategy to deliver intuitive, scalable products.

My approach balances creative exploration with rigorous validation, ensuring ideas move confidently from insight to implementation.

Explore Ways to Work Together

UX Vision & Strategy
Roadmap Facilitation
AI-First Leadership
Executive Partnership

Research Prioritization
User Insight Studies
Human-Factors Integration
UX Metrics & Impact

Prototyping & Interaction
HW-SW Experiences
Vibe Coding ✨
Intelligent Experiences

Scalable Innovation
Ethical AI Exploration ✨
3D & AR Prototyping
Prototype to Product

Usability & Risk Mitigation
Design Reviews & Alignment
UX QA Verification
Adaptive Leadership

Cross-Functional Alignment
Shared Ownership
Human Centered Advocacy
AI Transparency ✨

1. Strategy & Leadership

Aligning vision, teams, and outcomes

I connect design, product, and engineering around shared goals—defining UX strategies that translate business objectives into user-centered execution. My approach balances creativity, feasibility, and measurable results.

What this includes:

  • Defining UX vision, principles, and strategy across the product lifecycle

  • Facilitating roadmap and prioritization workshops

  • Leading AI-first product and UX strategy discussions ✨

  • Mentoring design and engineering teams in systems thinking and storytelling

  • Partnering with executives to guide trade-offs and release decisions

2. Research & Insight

Turning evidence into direction

Every strong product begins with understanding people and context. I design research programs that uncover real needs and translate findings into strategy—combining traditional methods with AI-accelerated synthesis and metrics tracking.

What this includes:

  • Defining research priorities aligned with product risk and opportunity

  • Leading contextual, usability, and competitive studies to uncover user needs

  • Applying IEC 62366 and FDA human-factors guidance within UX research, partnering with Regulatory to ensure safe, effective design

  • Synthesizing insights and sentiment into personas, design principles, and roadmap guidance

  • Tracking UX metrics tied to adoption, efficiency, and satisfaction

  • Using AI responsibly for faster synthesis and pattern discovery ✨

3. Design & Prototyping

Making ideas tangible early — transforming uncertainty into evidence

I help teams move from concept to clarity—visualizing workflows, testing assumptions, and iterating quickly to de-risk investment. My approach blends design systems thinking with hands-on experimentation and emerging creative technologies.

What this includes:

  • Creating user flows, wireframes, and interactive prototypes to explore ideas early

  • Bridging hardware and software through rapid physical and digital builds

  • Vibe coding—expressing motion, mood, and feel through live code ✨

  • Developing intelligent, data-driven experiences that connect to native libraries, APIs, and large language models (e.g., camera, sensors, mapping, or conversational AI) ✨

  • Facilitating collaborative reviews that connect design intent to user and business outcomes

4. Innovation & Emerging Tech

Exploring what’s next—responsibly

I guide early-stage explorations that pair new technology with real user value, helping organizations innovate with purpose and accountability. My work blends creativity, prototyping, and ethical AI practice.

What this includes:

  • Leading discovery sprints and creative experimentation efforts

  • Evaluating emerging technologies and AI opportunities through a human-centered, ethical lens ✨

  • Making abstract ideas tangible through 3D, AR, and interactive prototypes

  • Translating experimental work into actionable, measurable outcomes

  • Balancing experimentation with engineering rigor—guiding teams from rapid prototypes to scalable, performanc, and testable systems

5. Execution & Delivery

Building together, delivering with confidence

This is where collaboration turns into shipped impact. I drive alignment across teams to ensure usability, quality, and compliance from concept through release.

What this includes:

  • Partnering with engineering and QA to embed usability and risk mitigation throughout builds

  • Leading design reviews and working sessions that drive clarity

  • Verifying implemented designs through UX QA and hands-on testing

  • Supporting traceable documentation in regulated or high-risk domains with clear UX evidence

  • Helping teams navigate change calmly and adapt to shifting priorities

6. Communication & Storytelling

Translating complexity into clarity

Design leadership relies on communication as much as craft. I help teams articulate ideas, share progress early, and align stakeholders around clear, human-centered goals.

What this includes:

  • Creating clear, visual narratives for technical and executive audiences

  • Building shared ownership through transparent communication

  • Advocating for inclusive, transparent, and human-centered design decisions

  • Communicating AI capabilities and limits clearly to build trust ✨

Engagement Models

Flexible partnerships to meet your goals

I adapt to the needs and maturity of your organization—whether you need short-term strategy, embedded leadership, or targeted project support across UX, product, and engineering.

Options:

  • Advisory Partner: Strategic UX and product alignment, design process refinement, and roadmap guidance

  • Fractional Leadership: Interim Head of UX or Product Design leadership

  • Embedded Projects: Focused support for research, prototyping, or innovation initiatives

Let’s talk about your goals

Whether guiding a team, a roadmap, or a prototype, I help organizations make complex systems feel clear, usable, and human.”

Contact me